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Wednesday, October 5, 2022

In an op-ed, Professor Thomaï Serdari explains how Nordstrom Local caters to retail customers’ needs

Excerpt from Fortune — “Nordstrom Local, the latest of the upscale retailer’s initiatives as it experiments with new delivery formats, promises an in-store bar with wine, beer, coffee, and juices; eight fitting rooms; alterations; convenient merchandise pick-ups and returns; manicures; and expert image consulting advice from its knowledgeable personal stylists. Instead of a point of sale, the Local aspires to become a physical manifestation of the Nordstrom brand, creating indulgent customer experiences that can be completed with purchases through any of the retailer’s other channels.”

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