September 23, 2022
Many young people aspire to become social media influencers as a career, but the income potential remains questionable.
A survey of 1,000 Gen Z people in the U.S. conducted in late July higher visibility Over 27% found After school, I plan to become a social media influencer. The benefits of being an influencer were found to be free products, cited by 62%. Earnings, 61%. Meeting other influencers, 48%. Followers, 47%. Holiday/Travel, 46%. Being a celebrity she is 37%.
More than 38% of those surveyed agreed they had enough jobs to become social media influencers. Almost 1 in 4 think schools should have social media influencer training.
other Recent research Similarly, I found influencers with high interest as a career.
- Adobe’s “Future of Creativity” survey found that being able to express yourself, follow your passion, and further a cause, among other motivations for becoming an influencer.
- According to a survey commissioned by YouTube Shorts, 41% have considered becoming a content creator, and 49% believe they can make a “decent living” by doing so.
Highervisibility’s research raises a few questions about influencer career potential. Only 7% of her Gen Z surveyed believe their parents support them in becoming social influencers.
Income seems to be the primary concern. According to a global survey of over 9,500 creators earlier this year by Linktree, a popular link-sharing platform for influencers, released in April, only about 12% of all online content creators make $50,000 a year. I know you’re earning more than that.
Adobe research We found that influencers spend an average of 15 hours a week creating content, highlighting the diverse challenges clients face in supporting their full-time jobs.
Qianna Smith Bruneteau, founder of the American Influencer Council, a trade association of social media content professionals, said: financial post, “Like any small business, it takes about two years to reach breakeven.”
Still, the opportunities could grow as influencers become a big driver of sales. According to a commissioned survey in January Oracle37% of consumers trust social media influencers more than brands for advice and recommendations.
Discussion question: Has social media influencer marketing proven to be a career worth pursuing? What concerns do you have as a parent, high school guidance counselor, or brand adopter? do you want?
“If you like it, try it, but be realistic about the long-term results.”
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